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Use Real People or Celebrities in Your Advertising Campaign?
Trends
Real Folks or Celebrities?
Will celebrities or real people have more success in your advertising campaigns? Here’s what you should know to make the right decision.
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Top Book Picks for Creatives
Getting Noticed
Book Picks for Creatives
Concept Farm cofounder and Emmy award winner Hank Wasiak tells Monster what's top on his reading list.
Women Drawn to Marketing
Job & Industry Profiles
Women in Marketing
Professional women, especially those with an MBA, are drawn to the field in large numbers. The reasons are many but the best way to the top remains the same.
Move On
Movin' on Over in PR
As diverse as the public relations field has become, many professionals still begin as generalists at large agencies.
 
Communication
Email Marketing Tips
Want to get the most out of your email marketing? Follow this advice.
Career Paths
Move Up in Marketing
Wondering what path to choose to climb marketing's corporate ladder? Learn from two high-level executives.
 
More On the Job
In the Spotlight
Desperately Seeks Balance
How do you manage all life’s changes -- and the accompanying pressures -- while keeping your career moving? By finding balance.
 
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